Module Content

Organisations in creative industries – which range from design, art, fashion and publishing to music, entertainment, advertising and gaming – are distinctive due to the central role of creative intellectual properties in their business models. Leaders in creative industries today are challenging the way in which the industries traditionally function. They exhibit new approaches based on entrepreneurship skills. Hence, individuals with creative talent require entrepreneurship skills in order be a leader in creative industries. But given the financial challenges faced by the arts and creative industries today, creative types do not have time and money to waste on a risky business startup. During this module you will have the opportunity to develop essential entrepreneurship skills as you design a startup business model based on the evidence-based principles of Lean Startup. These principles will help you to start a customer-funded business ‘on a shoestring’ by minimising costs and mistakes through validation of what customers are willing to pay for before you invest in launching.



Learning Outcomes

To develop entrepreneurship skills that can help leaders to bring creative ideas to fruition with sustainable business models, and to lead and contribute to creative outputs in creative industries.
 To develop your own lean startup plan in order to financially support a creative endeavour.
 To understand and leverage the factors that drive new ideas to become (or fail to become) adopted by customers.
 Undertake customer development and extract actionable insights from it.
 Use hypotheses to overcome assumptions and biases.
 Use Lean Startup techniques to achieve validation for a startup idea, especially around problem-solution fit.
 Understand the principles of entrepreneurship and tools available for implementing the principles.
 Complete a validated Lean Canvas business model.
Delivery Method

One 2-3 hour seminar per week for the first half of the term.