GIBRALTAR FIELD COURSE|TERRITORY AND DIPLOMACY

For Geography students only: This course develops three distinct themes: territory and borders, paradiplomacy, and political geology. These concepts have seen...

Overseas Field Course: Gibraltar (GEOG0063)

Healthcare marketing|digital marketing|regulation|customer demand|social media

This module is designed to give you a foundation in marketing concepts and practices while also introducing you to the opportunities and challenges that arise...

Marketing Health and Healthcare (GBSH0019)

This module is designed to give you a foundation in marketing concepts and practices while also introducing you to the opportunities and challenges that arise particularly in marketing products and services in the health and healthcare sector. You will gain an appreciation of the complexity of marketing health and healthcare products in terms of the regulatory environment, financial pressures and competition.  You will also learn how the use of social media and digital marketing to customers is changing the healthcare landscape.  You will explore how the use of artificial intelligence and other tools are shaping health and healthcare products and services by aligning the offerings more with market demand and changing customer preferences and organisational competition.

This module introduces principles, frameworks, technologies and protocols used for network and service management in both telecommunication and Internet...

Network and Services Management (ELEC0092)

This module introduces principles, frameworks, technologies and protocols used for network and service management in both telecommunication and Internet Service Provider networks. It covers the relevant functional areas, examines in detail technologies such as SNMP and CMIP and pays special attention to network monitoring and measurement. The emerging SDN approach for integrated network control and management is also presented. The course concludes with in-depth case studies of IP network configuration for traffic engineering, fault and quality of service management.