Retail is changing at a faster rate than ever before, driven principally by changes in consumer behaviour, enabled by technology. This provides opportunities...

Retail and Consumer Entrepreneurship (MSIN0091)

Retail is changing at a faster rate than ever before, driven principally by changes in consumer behaviour, enabled by technology. This provides opportunities for novel concepts, ideas and business models to play a role in creating a successful future retail environment.

This course builds on the key frameworks developed in term one and focuses on enhancing students’ knowledge, skill sets and networks specifically in the arena of retail marketing.

The course will draw on case studies, guest speakers and site visits.

Students will learn about retail business models, platforms and supporting tools. This course will cover ecommerce, bricks & mortar retailing, the digital customer journey and consumer and retail analytics. The importance of multi-sided market economics will be emphasised.

 

The Genomics module covers laboratory and computational methods for DNA sequencing, variant analysis / mutation detection, gene identification, gene...

Genomics techniques and applications (MEDC0125)

The Genomics module covers laboratory and computational methods for DNA sequencing, variant analysis / mutation detection, gene identification, gene regulation, the Human Genome Project, Genome assembly, Genome reference and versions. Basic genomic bioinformatics techniques (databases and tools) are introduced.

LABORATORY SAFETY|RESEARCH INTEGRITY|EXPERIMENTAL DESIGN|DNA|RNA|PROTEIN ISOLATION AND DETECTIO

This module introduces the students to essential laboratory techniques. A mix of theoretical and practical sessions will equip the students with the necessary...

Practical Laboratory Research Skills (MEDC0066)

This module introduces the students to essential laboratory techniques. A mix of theoretical and practical sessions will equip the students with the necessary knowledge and experience to perform a range of common research techniques including:

Cloning: RNA extraction, cDNA Reverse transcription, Polymerase Chain Reaction (PCR), Ligation, Transformation, Colony Screening, DNA Extraction, Restriction Enzyme digestion, DNA mapping.

Tissue Culture: Aseptic techniques, Cell counting, Cell Subculturing, Transfection.

Protein expression: ELISA, Western blotting and protein quantification.


The students will also learn how to use ENSMBL to interrogate and manipulate gene sequences and how to keep a lab book, in order to properly archive protocols and present their data in a useful and clear way.

The skills acquired by the students in this module should be of use to them throughout their research career.