Digital Conversations and Marketing (MSIN0029)

This is an advanced module and designed for students who have studied management topics previously. The content will cover complex topics which are not suited to students with no prior knowledge of subjects related to the field.

Organisations strive to align their competencies and resources to build and enhance relationships with their customers and wider ecosystem partners. These relationships deliver intrinsic benefits to reach multiple audiences, extend engagement and boost value creation.

The evolution of digital technologies, changing customer trends and proliferation of product, service and brand choice, means that organisations must be evermore impactful in the way they reach and engage fragmented audiences in order to create meaningful digital relationships.

In this course, we explore how organisations reach, engage and retain connected consumers and build long-lasting relationships through effective digital marketing initiatives and campaigns. We also investigate how marketing communications activities are designed to educate, excite and engage consumers through mobile, interactive and other digital channels.

Students on this course gain hands-on and practical experience of creating and designing digital marketing activities that drive value for organisations and their customers.

Lung Cancer|Asthma|COPD|IPF|ILD|tuberculosis|Pneumonia|sleep apnea|pediatric respiratory dis

Respiratory Diseases and Conditions will introduce you the principles of respiratory diseases and conditions. It will cover in detail the key features of...

Respiratory Diseases and Conditions (MEDC0102)

Respiratory Diseases and Conditions will introduce you the principles of respiratory diseases and conditions. It will cover in detail the key features of different respiratory conditions and diseases including pneumonia, tuberculosis, chronic obstructive pulmonary disease, asthma, cystic fibrosis, idiopathic pulmonary fibrosis, sarcoidosis, respiratory neoplasms, alpha-1 antitrypsin deficiency, environmental problems and lung injury.

This module will provide you with a critical understanding of the symptoms, signs, principles of diagnosis and various complex cellular and molecular mechanisms associated with respiratory diseases and conditions. It will give you competence in gaining critical thinking skills and being able to evaluate data presented in a scientific paper.

After taking this module you should be able to describe the symptoms and signs of respiratory diseases. You should be able to understand the principles of diagnosis and treatment of respiratory diseases, the various complex cellular and molecular mechanisms involved in several respiratory diseases and be able to examine the most current research publications in the field.

The module will be delivered by experts in the field and comprises a combination of flip-lectures, lectures, tutorials and independent reading. As well as lectures you will write an essay on a scientifically contentious topic, based on your analysis of research papers.

The module is compulsory for students on the Respiratory Clinical Science MSc degree.