Digital marketing techniques have become a dominant force in marketing and marketing communications for the modern organization. This module will look at how...

Digital marketing techniques have become a dominant force in marketing and marketing communications for the modern organization. This module will look at how organizations are approaching the shift to digital and omnichannel marketing, working across multiple media channels, and utilizing new engagement methods.

This includes a focus on empowered consumers, digital consumer journey experiences, generating marketing insight, measuring impact and building and protecting brands in the digital age.

The objective of this course is to analyse how corporate managers raise capital and make investment decisions. The course covers the main elements of capital...

The objective of this course is to analyse how corporate managers raise capital and make investment decisions. The course covers the main elements of capital budgeting, valuation of financial assets, capital structure, and the role played by banks. It provides a rigorous presentation of the theoretical underpinnings of corporate finance combined with practical applications drawn from practical exercises and case studies.

The course gives students an opportunity to investigate a business issue through original research or design of a business plan. The course has lectures and...

The course gives students an opportunity to investigate a business issue through original research or design of a business plan. The course has lectures and in-class activities on research design and methodology and on business plans. Students are then expected to develop an independent business research or business plan as their final project. Students also have an introduction to consultancy projects and can write their original research based on a consultancy project.

The module aims to enable students to conduct research into business and management issues, either to produce a new piece of research or to elaborate on a new business plan. Students will gain knowledge and experience in the following areas: research design and business plan design, data collection, data analysis, synthesis and reporting.

The module is delivered in a 3-hour block through a mix of lectures and activities. Private reading and research is an essential part of the module and students are expected to read a substantial amount of theoretical and practical literature. Students are expected to define their own research focus and object and to find the means to execute a particular project through finding or creating relevant data and information.