Sales, Marketing and Promotion (INST0039)

This module introduces and discusses the roles of the sales, marketing and publicity functions within the modern publishing industry. The module starts by discussing definitions and expectations of marketing and a discussion of how the retail and wholesale sectors operate to ensure students understand how books move through the supply chain from publisher to the reader. The focus then moves on to consider how a marketing campaign is put together and what tools and tactics are appropriate for the target market. The module discusses above and below the line marketing activities so students appreciate how social media can be used and analysed as part of a broader campaign. Campaign objectives and goals, costings and sales forecasts and situational tools are covered so students are equipped to understand all the elements that go into a publishing marketing campaign.

The module will provide the state of the art coverage of a selection of current issues in the field of immunity. Students will learn the language and concepts...

Research Topics in Immunology (INIM0043)

The module will provide the state of the art coverage of a selection of current issues in the field of immunity. Students will learn the language and concepts of the field through specific research–led examples, firmly anchored in the research at The Institute of Immunity and Transplantation. All of the lecturers on this module are at the forefront of research in this field and will therefore provide students with cutting edge research and primary knowledge. Themed teaching sessions given by experts will provide introduction to a topic followed by a discussion of experimental approaches, or recent high impact publications. The focus throughout the module is on acquisition of a detailed knowledge of the featured topic and clear sense of the link between basic research and clinical applications. Students will develop good awareness of key current issues in the field as well as good awareness of experimental approaches

Aims

To provide detailed knowledge of the featured topics and a good understanding of key immunological concepts in relation to research questions and related disease conditions
	To provide good understanding of experimental approaches and methods by which the data can be obtained and their limitations
	To introduce the students to experimental design and development of research proposals
Learning outcomes

The students will be able to:

Identify and discuss key current issues in experimental and translational immunology
	Determine and discuss the link between basic research and clinical applications
	Assess experimental approaches & their limitations
	Propose and justify a research question and design an experimental plan to address it