This module introduces the key marketing strategy concepts and methods relevant to startups and early stage entrepreneurs, and students are furnished with...

Entrepreneurial Marketing Strategy and Branding (MSIN0099)

This module introduces the key marketing strategy concepts and methods relevant to startups and early stage entrepreneurs, and students are furnished with tools and frameworks to apply these concepts to a start-up venture in a practical and effective way.
The first marketing challenge when testing and launching a start-up is building the initial crowd of customers on a very limited budget. With that in mind, this course kicks off with methods to build this early tribe by creating a brand that resonates with a target customer group, then dives into the marketing tactics that can be utilised to reach early customers. Students also learn how to develop a clear objective-led marketing strategy for a later stage start-up; develop an understanding of online and offline marketing channels; and learn how to utilise data and analytics tools in order to make decisions about the effectiveness of the marketing activities being utilised.

BIOMARKERS|INNOVATIVE CLINICAL TRIAL DESIGN|SPECIAL POPULATIONS|DOSE RATIONALE|PERSONALISED MEDI

The course is aimed at demonstrating how clinical pharmacology concepts can be applied in drug development and therapeutics to  1) support evidence generation,...

Advanced Clinical Pharmacology and Therapeutics (MEDC0056)

The course is aimed at demonstrating how clinical pharmacology concepts can be applied in drug development and therapeutics to  1) support evidence generation,  2) optimise trial design (endpoint, inclusion/exclusion criteria) and  3) assess the relevance of personalised regimens in special populations, for whom a clinically benefit-risk balance differs from the overall target patient population.

Attention is given to the role of biomarkers and covariate factors as predictors of treatment response in clinical trials and during therapeutic use of a medicinal product. This is complemented by an overview of their use in conjunction with innovative clinical trial designs. Based on case studies and hands-on group activities, this module provides students the further understanding of the regulatory and clinical requirements for an effective development program. The use of quantitative pharmacology methods and real-world data are introduced as a tool for evidence synthesis and personalisation of treatment.