The overall research project is worth 85 credits and will be evaluated in two ways: an 8,000 word research paper (85% of the mark), written in the form of a journal article, and a conference style poster (15% of the mark). Both components will be related to a single research project that you carry out over the duration of the course.

HUMAN COMPUTER INTERACTION|PERSON CENTRED DESIGN|INTERACTION DESIGN

Module aims and objectives:
The aims of the module are:
(1) to make students familiar with human-centered design processes and appropriate assessment and...

This module reviews the current state of knowledge regarding themes, core processes, methods, and theories of consumer behaviour and psychology. In particular,...

This module reviews the current state of knowledge regarding themes, core processes, methods, and theories of consumer behaviour and psychology. In particular, lectures will discuss the psychological determinants of consumer implicit decision-making as well as, we will be exploring the role of affect and persuasion in a number of academic and applied fields of consumer behaviour. Core constructs to be examined include the impact and role of affect and decision process in light of some resent theoretical developments with practical implications. Lectures will also discuss consumer behaviour techniques and strategies may influence the success of a number of behavioural change initiatives within a number of industries (i.e., health promotion, fiscal management, media, and politics). Thus this course examines the practical implications of consumer behaviour, as well as how psychological theories and methods can help us predict, understand, and behavioural change.

Learning Outcomes: Through the course, students are expected to develop knowledge and understanding of:

Implicit Consumer Cognition

Theories and methods of behavioral proving

Attitude Change and Persuasion

Goal directed consumer behaviour: motivation and affect

Social Values in Consumer Psychology

Experimental Designs in Behavioral Change applications

Self-regulation