Entrepreneurship|digital health|start-ups|intrapreneurship|creation of social and economic value

This module is intended to give you frameworks and models that will shape your thinking about small and medium size businesses within the national and global...

This module is intended to give you frameworks and models that will shape your thinking about small and medium size businesses within the national and global economy for driving forward innovation particularly in the digital health sector.  Using simulation and gamification, you will gain an understanding of the complexity of initiating a business, the different contexts in which entrepreneurship can flourish, the decision making processes and the dynamics and competitive nature of the digital health marketplace for new products and services.  You will also reflect on the characteristics of entrepreneurial leadership.

Much attention will be paid to business models, selection of the most appropriate business model and the validation as they relate to health innovations.  You will also get an introduction to the regulatory environment for digital health technologies both nationally and internationally as well as questions around intellectual property.  You will consider sources of investment such as venture capital and the governance and control of company decisions that come with different equity arrangements. The subject will come alive through a series of digital health entrepreneurs who will speak to you on a bi-weekly basis.

You will also learn about the critical aspects of running a start-up in terms of acquisition of resources, finances and human resource management.  

The Gender and Digital Media module provides students with a critical overview of issues, concepts and methodologies relevant to the researching of gender on...

The Gender and Digital Media module provides students with a critical overview of issues, concepts and methodologies relevant to the researching of gender on screen and online. Students begin by exploring and theorising gender on screen, with reference to digital media and screen studies literature on representation, genre, and the gendering of audiences. During the second part of the module students extend this work into an investigation of ‘gender online’, engaging with research literature from Internet Studies to examine gender and online community, intersectionality, diaspora, fandom, sexuality and censorship. Sessions will combine lectures and presentations, seminars, group tasks, discussions, peer support and set readings.