This module is designed to give you a foundation in marketing concepts and practices for pharma while also introducing you to the impact the structure of the...

Pharma Commercialisation and Marketing (GBSH0026)

This module is designed to give you a foundation in marketing concepts and practices for pharma while also introducing you to the impact the structure of the industry has on marketing. The differences between pharma marketing and consumer goods marketing will be a key consideration along with ethical and legal aspects. Opportunities and challenges that arise in commercialisation of pharmaceuticals products will be explored in-depth such as the drug pricing and reimbursement in different health systems The course focuses on stakeholder engagement and awareness as a key aspect of developing a marketing strategy as well as approaches to commercialisation of brand.  Students will learn how different health systems’ pricing and payment arrangements impact all aspects of the business particularly in terms of price regulation, payers, and purchasing organisations in which pharmaceutical products operate in to be successful. There will also be exploration of how different business development approaches in terms of mergers, acquisitions, licensing, etc. impact approaches to commercialisation and marketing.

This module covers the principles associated with data transmission, with a special emphasis on aspects concerning the physical-layer and the medium-access...

Wireless Communications Principles (WCP) (ELEC0104)

This module covers the principles associated with data transmission, with a special emphasis on aspects concerning the physical-layer and the medium-access control layer. The module emphasizes both the foundations as well as the applications of the various algorithms, techniques and protocols.

Circuit Analysis|digital circuits|operational amplifiers|Fourier Series|Energy

This is the core Electronic Engineering course in term 1 for our first year students. It aims to cover a wide range of Electronic Engineering topics, providing...