The field of Behavioural Finance examines the way psychological factors affect financial behaviour. Rooted in psychology and finance, it demonstrates that human emotions, such as fear, and limited cognitive resources, including finite attention, have central roles in shaping the financial markets.

The module introduces students to the psychological and financial foundations of behavioural finance. It explores central theories in behavioural finance, emotional finance, client-practitioner relationship, client behaviours, financial crime and ethics in finance. Applications for financial decision-making are discussed and research methods in behavioural finance are explained.

Marketing Analytics addresses how to use data analytics to learn about and market to individual customers scientifically.

Marketing is evolving from an art to...

Marketing Analytics addresses how to use data analytics to learn about and market to individual customers scientifically.

Marketing is evolving from an art to a science. Many firms have extensive information about consumers’ choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. In this course, students will learn the scientific approach to marketing with hands-on use of techniques such as database manipulation, causal inference, and predictive analytics to collect, analyze, and act on customer information. This is the key part of learning how to take advantage of Big Data. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency to interact with and manage a marketing analytics team.

The course uses a combination of lectures, cases, and exercises to learn the material. This course takes a very hands-on approach with real-world databases and equips students with tools that can be used immediately on the job.

The module Behavioural Science explores the way people think, feel, and behave in a wide range of contexts, including financial and organisational contexts. It...